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Michaels

2021 Bronze Telly Award

Consumer Insight: The unlikeliest of people need crafts

Creative Strategy:  Highlight the many types of Michaels customers

Editor/AC: Taylor Garrett

Strategy: Eric Forbush

Producer: Dane Carlson

Copywriter: Naomi Winders

Art Director: Jameson Thornock & Christian Smith

My Role: Ideation, Direction, Cinematography, Colorist