Master Lock

2021 ADC Silver Cube Award

2021 Silver Telly Award

Brand Insight: Master Lock is so strong that it's inconvenient

Creative Strategy:  Show the consequences of a lock that won't come off

Producer: Luis Velasco

Strategy: Tanner Giles

Art Director: Hayley Perry Sanchez

Copywriter: Chris Rosenbalm

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My Role: Ideation, Direction, Cinematography, Editor, Colorist